Stevia makes this product intolerable for me...it smells and tastes great, but it's so sweet and I'm just overly sensitive to Stevia's flavor. I know it's a popular product, so I will only recommend it if you absolutely love Stevia! I just couldn't use it in my hot coffee, but I make a frozen frappuccino type drink and put 2 scoops of instant coffee to offset the sweetness, and it works perfectly, though I can still only use 1/2 to 3/4 scoop so I'm not able to get the full benefit of the collagen. I was really looking forward to trying this product, but alas...I will make the best of it and use it up, and perhaps I will just try the straight multi collagen product. I'm open to suggestions Key Nutrients staff...? I want to support your American made/Veteran owned company. I found you on Amazon, but prefer to buy direct whenever possible! I want my $$ to stay here.